Great products start with curiosity.

Senior Product Manager building data-informed, design-led digital experiences. I turn customer friction into business momentum across consumer and enterprise tech.

Framework for driving business outcomes

Discover

Understand the problem

Pair curiosity & data to uncover friction worth solving.

Define

Turn friction into focused opportunity.

Generate creative solutions, and prioritize

Build

Ship light & often

Leanest product delivery that enables hypothesis validation

Measure

Every release is an experiment

Track outcomes, learn quickly, and iterate

0.1 Hawaiian Airlines — Checkout

Every product is a series of experiments.

For long-haul travelers, the seat is the product—yet Hawaiian's booking flow required entering passenger details before seat selection. My hypothesis: flip the sequence. Let guests choose their seats first and turn hesitation into purchase momentum.

Partnering with Engineering, Revenue, and Airport Ops, we launched a controlled A/B test to validate the concept. The results proved that even legacy systems can be reimagined when you solve for customer pain, validate with data, and build for reversibility.

+13% Conversion Rate Lift | $52M Projected Annual Revenue | 75% Reduction in Seat Failures

0.2 Hawaiian Airlines — Mobile App

Ship delight every sprint.

As lead PM for Hawaiian's mobile app, my remit was integration functionality and performance stability. But product is also how a brand feels in motion. I made culture part of the backlog, turning aloha from rhetoric into ritual.

A roadmap once filled with functional tasks became a practice of shipping warmth, empathy, and delight.

Functional Delight: App-to-App Check-In

Seamless integration with partner airlines for frictionless travel

Emotional Delight: Hammock Lottie Loading State

Turning wait times into moments of island escape

Unexpected Delight: Flight Search Speed

Sub-second responses that surprise and delight

0.3 Batten

Trust starts with knowing your customers.

Batten set out to unify cybersecurity, home security, and emergency prep into one trusted marketplace. The challenge was earning confidence from radically different customer personas.

Designing for divergent mindsets meant more than navigation or copy; it required empathy from the first click to conversion. We built trust not by standardizing, but by personalizing every interaction.

+20% Click-Through Rate | +5% Earnings Per Click | 300% YoY Organic Traffic Growth

0.4 Riserva (Klos)

Balancing utility with privacy.

Riserva turned location proximity into real-world connection. Onboarding stalled at 75%: permission prompts felt abrupt, and location accuracy was either invasive or irrelevant.

I restructured onboarding around contextual trigger points, making each permission ask feel natural and useful. Location precision adapted by distance—street-level nearby, city-level when far away. Permission became invitation; location became connection.

90% Onboarding Completion | +16% Retention Lift | 500 Weekly Active Users | 50K Sessions/Month